Perhaps the most exciting marketing tool that Media-Vision is able to offer its clients is a brand new communication platform called Personal URLs (PURLs) and Response URL’s (RURLs). Custom URLs are a very dynamic marketing tool that enables companies to give customers a unique web address which allows them to respond to a call to action. Similar to a traditional website, a PURL is accessed by a web address that in “real time” creates a completely personalized web page for the recipient based on the data that is captured in the database.
• Personalized websites can be created in
“real time” based on customer data
• RURL’s data capture tools integrate with
outside data bases (i.e. CRM, MIS)
• Content, imagery and offers are dynamic
based on recipient data
• Converts static outbound messages to
interactive calls to action that drive sales and ROI
• Valuable data can be collected for future
offers and messaging
• Relevance of content and offers creates a higher
• Response rate